One of our favorite websites to build was the new website for Airtex Heating and Air Conditioning, because we got to work with a whole new look for them. The process included taking photos, creating a new website, and adjusting some existing branding.
The major focus of this website was functionality and SEO. We wanted to convert visitors to the site to customers as fast as possible. To achieve this goal, we made the contact info as easy to access as possible to push visitors to make a phone call.
The overall look of the site was adjusted to convey a sense of a clean and crisp atmosphere using shapes to convey the look of air and blowing wind. We paid attention to white space and making page layouts well organized and clean.